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Certified B Corp

Commited since 2021

Näak official UTMB technical partner

Our commitment to bring the most efficient
and sustainable fuel to the trail runners.

Privacy policy

PRIVACY POLICY

Näak Inc. (“Näak”, “we”, “our” or “us”) strives to protect your privacy and comply with applicable personal data protection laws, such as the General Data Protection Regulation (GDPR), Canadian and Quebec privacy laws such as the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Act Respecting the Protection of Personal Information in the Private Sector, as well as US data protection laws, as the case may be.

This privacy policy explains what personal data we collect, how we use it, how we secure it, and what your rights are.

Scope of This Policy

This Policy applies to personal data collected when you:

  • Use our website www.naak.com

  • Purchase or use our products or services

  • Participate in events, promotions, or marketing campaigns

  • Communicate or interact with us, particularly via customer service

The practices set out in this policy do not apply to other websites that you may consult or use, particularly through hyperlinks offered on our Site. The information collected or transmitted is then subject to the privacy policy of these external sites.

Data We Collect

a. Information You Provide

We collect personal data that you provide to us directly (for example, via the order form, the loyalty program registration form, our questionnaires, and our nutrition calculator).

This data includes the following information:

  • Contact information: name, email address, postal address, telephone number

  • AccountIdentifiers: username, password

  • Purchase information: payment details, billing/delivery address

  • Preferences, comments, and reviews

  • Marketing subscription/unsubscription choices

  • Information about third-party recipients (e.g., gift recipients)

  • Information necessary for using the nutrition calculator, such as weight, date of birth, gender, country of residence, among others

b. Technical Data

We automatically collect the following data when using our services:

  • IP address and browser type

  • Device identifiers

  • Cookies and browsing behavior

  • Location (based on IP)

  • Access times and usage patterns

c. Data from Third Parties

We may receive personal data from third parties such as:

  • Advertising partners

  • Mailing list providers (with appropriate consent)

  • Public databases

  • Credit verification or fraud prevention providers (if applicable)

  • E-commerce platform service providers

d. Refusal of Collection

You have the right, if you wish, to refuse the processing of your personal data by or on behalf of Näak. However, you should note that if you choose not to provide your personal data, this may prevent you from purchasing our products, for example, since this data is essential for the provision of the requested products.

Use of Your Personal Data

Näak processes personal data for the following purposes:

a. Provision of products and services

To provide the requested products or services, including:

  • Processing orders and payments

  • Account creation and management

  • Customer service and support

  • Creation and transmission of a nutritional plan based on the use of our nutrition calculator

b. Marketing and Communications

  • Sending product updates, promotions, and offers 

  • Newsletter subscriptions

  • Customer satisfaction surveys

c. Improvement of Products and Services

  • Analysis of site usage to improve our offerings

  • Personalization of your experience

  • Customer satisfaction surveys

d. Legal Compliance and Legitimate Interests

  • Detection and prevention of fraud or abuse

  • Application of our terms and policies

  • Compliance with legal obligations

Profiling and Personalization

We may use your data to create user profiles for the purposes of:

  • Personalized marketing and recommendations

  • Customer segmentation based on preferences or purchase history

We never make decisions based solely on automated processing that produces legal or similar effects, unless it is necessary to execute a contract or authorized by law.

Legal Basis for Processing

Generally, we process your data on the basis of your consent. Indeed, where required by law, we will ask for your explicit consent to data processing via checkboxes, settings, or clear actions indicating your agreement.

In the case of users in the European Union, other legal bases may apply. We invite you to consult the section "ADDITIONAL INFORMATION FOR USERS IN THE EUROPEAN UNION"to learn more about this.

Sharing Your Information

No personal data concerning you will be sold or otherwise commercialized without your prior consent, but we may share it with the following persons:

  • Employees 
  • Service providers (logistics, payment, marketing, hosting, etc.) 
  • Legal or regulatory authorities when required by law 
  • Advisors, acquirers, or partners in the context of mergers or restructurings

Our employees and providers are contractually obligated to protect your data and use it only within the scope of their mission agreed upon with Näak.

International Transfers

Your data may be transferred outside of your country, province, state, or territory of residence, including outside the European Economic Area, Canada, or the United States.

In this case, we guarantee adequate protection via the following measures, according to applicable laws:

  • Contractual clauses, including the Standard Contractual Clauses (SCCs) approved by the European Commission

  • Adequacy decisions

  • Other appropriate legal safeguards


Data Concerning Minors

Our services are not intended for persons who have not reached the legal age of majority in their jurisdiction of residence. We do not knowingly collect data concerning minors without parental or legal guardian consent. If you believe that such data has been collected, please contact us as indicated in the "Contact Us" section.

1 800 315 7275

Data Accuracy and Retention

We strive to maintain accurate and up-to-date data. You can update your information through your account or by contacting us.

We retain data only for the time necessary for the purposes set out in this policy, or as required for our legitimate interests, or as required by law (e.g., tax or accounting obligations).

To determine the appropriate retention period for your personal data, we take into account the quantity, nature, and sensitivity of the personal data concerned, the potential risk of harm resulting from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and the possibility of achieving those purposes by other means, as well as applicable legislative, tax, or regulatory requirements.

If you would like more information on this subject, we invite you to contact us as indicated in the"Contact Us" section.

Data Security

Näak implements appropriate technical, contractual, and organizational measures to protect your personal data against unauthorized access, use, disclosure, alteration, or destruction. We ensure a level of security appropriate to the risk.

Data Protection by Design and by Default 

We integrate data protection throughout the life cycle of our products and services, from design to maintenance. We limit collection to strictly necessary data and ensure that default settings prioritize confidentiality. In the event of a breach likely to cause you a risk of harm, we will inform you, as well as the competent authority, all according to the requirements of applicable laws.

Your Rights

Depending on the applicable legislation, you have certain rights, such as the following:

  • Access your personal data

  • Correct or update inaccurate, ambiguous, or incomplete data 

  • Delete your data ("right to be forgotten"), where applicable 

  • Restrict or object to the processing of your personal data 

  • De-index or re-index your personal data 

  • Withdraw your consent at any time, subject to applicable contractual or legal restrictions 

  • Limit the use and disclosure of sensitive personal data 

  • Receive your personal data in a structured, commonly used technological format 

  • Remove your email address from our newsletter mailing list 

  • Lodge a complaint with a competent personal data protection authority if you believe that Näak is not processing your personal data in accordance with this Policy or applicable laws.

Näak does not discriminate against its users based on the exercise of any of the rights conferred on them by applicable laws.

To exercise your rights, please contact us using the contact details indicated in the "Contact Us" section. We may ask you for identity verification before processing your request. Depending on applicable law, we will inform you of the procedure to follow, the processing time, and the required information, if any.

Cookies

When you browse the Site, we use elements of your browser known as "cookies" which may be placed on your device to recognize your device. A "cookie" is a small data file that is written to your hard drive when you visit a website. Other tracking technologies may also be used. Only the issuer of cookies and tracking technologies is able to read this file.

This Site uses cookies and third-party technologies for:

  • Essential purposes

  • Functional purposes 

  • Marketing purposes

With the exception of essential cookies, we will only place cookies on your devices if you consent to it through, among other things, the privacy settings displayed on our Site. You can manage your cookie settings via your browser or the consent window on our Site. Third-party technologies can also be managed by consulting the policies of the applicable network.

For marketing cookies:

For functional cookies:

However, if you refuse cookies, you may not be able to use all the features of the Site. If you wish to obtain more information on how to manage and/or disable non-essential cookies, please consult the sites https://www.allaboutcookies.org, and https://optout.aboutads.info.

Complaints

If you believe that your personal data has been processed in violation of the law, you can file a complaint with the competent authority, for example:

  • The Office of the Privacy Commissioner of Canada (OPC)

  • Commission d’accès à l’information (CAI) 

  • Your local data protection authority (EU/EEA)

Changes to This Policy

We may modify or update this privacy policy periodically. In the event of material changes, we will notify you by email or via a notification on our Site. The date of the last update indicates when it was last modified. It is therefore necessary to consult the latest version of this policy to become aware of the changes. Continued use of our services after a modification or update constitutes acceptance of the new terms.

Contact Us

For any questions, concerns, or requests regarding this privacy policy or your personal data, please contact our Personal Data Protection Officer at:

NAAK inc.

Personal Data Protection Officer

55 rue De Louvain Ouest, Suite 502 Montréal, Québec, H2N 1A4 Canada hello@naak.com 

You can also contact our Personal Data Protection Officer to learn more about our internal policies, practices, and procedures relating to the management of personal data we hold. These internal policies and procedures notably govern the collection, use, communication, retention, and destruction of personal data, as well as the processing of complaints, information security, and data governance within our company.

 

Last updated: December 12, 2025.

 

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